Andrea Furber Card is a fourth generation Sonoma County native.  The roots run deep for her family, having had great-grandparents who started growing grapes in Northern Alexander Valley in 1879 until the imposition of Prohibition.  They instilled a connection to nature and the land that remains with the family four generations later.  Being raised on a small apple orchard in West County she was able to appreciate the bounty of the area.

Andrea joined the Coppola Winemaking Team as the Director of Winemaking.  She is a graduate from California Polytechnic State University, San Luis Obispo in Agricultural Business with a concentration in Farm and Ranch Management.  She added to her formal education by earning a winemaking certificate from UC Davis and completing the California Agricultural Leadership Program.

After graduation from Cal Poly, she joined Benziger Family Winery and continued to work for 16 years learning and developing her skills not only in wine production and winemaking but tending to the land with emphasis in Sustainability, Organics and Biodynamics®.  She transitioned to Ravenswood Winery in 2017 as winemaker, remaining there until mid-2019. At that time, she joined The Prisoner Wine Company for a year as senior winemaker before moving on to her current role at Coppola.

Andrea loves everything about nature and processes.  She is an avid competitor in Logging Sports, a sport derived from the traditional work in the woods such as log chopping, throwing axes and cross-cut sawing.  When not competing throughout the country and Australia as a member of the US Women’s Team, she can be found on the lake waterskiing, crafting, and enjoying time with family, friends, and pets.  She lives in Santa Rosa with her husband, Casey, and daughter, Avonell.  She is excited to be in Alexander Valley sourcing grapes and making wines that have long been a part of her heritage. 

Doug Price grew up near Rutherford in the eastern hills of the Vaca range, working the family hillside vineyard and olive orchards in Napa Valley. This is where he developed a passion for all things hillside, vines, porcinis and back packing trips to the high Sierra.

A Napa refugee with stretches at Joseph Phelps Vineyards and Domaine Chandon, college in Incline Village, travel throughout the Caribbean, South and Central America, he settled in Healdsburg. After years of growing wine grapes in Sonoma, Napa, Mendocino he shifted that experience to the role of Grower Relations Manager for Constellation Wines, sourcing grapes from Alexander Valley growers to fill the must lines of Simi, Clos Du Bois and Ravenswood.

“Alexander Valley offers so many opportunities for grape sourcing, from double black diamond hillside Cabernet to luscious volcanic bench Old Vine Zinfandel, my job is a walk in the park, everyday.”

Jim Rickards has been growing some darn fine wine grapes in northern Alexander Valley since 1976. A full-time ICU nurse at the time (a job he’s now retired from after 50 years), Jim built his vineyard operation from the ground up, growing his own food, building his own house, and making sure his tractor always had working headlights for farming at night.

Jim was old-school before old-school became hip. He’s used environmentally sustainable vineyard practices from the get-go, and he and his highly skilled, small vineyard crew have hand-grafted every one of the 54,000+ vines on his property. Together, they grow some of Sonoma County’s most outstanding crops of Zinfandel, Cabernet Sauvignon, Malbec, and Petite Sirah – to name just a few.

A farmer first and foremost, Jim still sells half of his fruit but expanded his operation in 2005 to include J. Rickards Winery. His passion for grape growing shines in his handcrafted, small-lot wines, stunning representations of varietal style and unique reflections of the diverse soils and varying microclimates of their vineyards.

Brigid moved up to the Bay Area in 2001 after working for The Walt Disney Company in Los Angeles for 10 years.  She and her then boyfriend (now husband) quickly fell in love with everything wine and got married in 2003 at Chateau Souverain in Alexander Valley where they established their adoration for Alexander Valley Cabernets.

Her first few jobs were with various retailers (RH, Gap, Smith & Hawken) focusing on Direct Marketing.  After purchasing a house and vineyard, she decided she wanted to apply her skills and expertise and learn from the experts in the Wine Industry.  Starting as VP of DTC for Jackson Family Wines in 2009, she then went on to lead DTC teams for Diageo, Trinchero Family Estates, Constellation Brands, Distinguished Vineyards and Ste. Michelle Wine Estates (overall 30+ distinct Wine Brands over the 14 years).

She and her husband, Jeff, own an 8-acre vineyard adjacent to their house in Alexander Valley on Chalk Hill Road (her new “happiest place on earth!”).  She currently manages the sales and marketing for their winery, Bedarra Vineyards and spends quality time with their Boston Terrier, Ellie.

Born and Raised in Alexander Valley, Robert Young II is part of the fifth generation of the Robert Young Family. His roots run deep with his ancestors first settling in Alexander Valley in 1858. His grandfather, Robert Young was a pioneer in grape growing being the first to plant Cabernet Sauvignon in the valley in 1963 and later developing a proprietary Chardonnay clone, Robert Young Clone 17.

Robert grew up living and working in the family business. As a child, he worked in the vineyard and visioned himself staying in the family business. He attended Santa Rosa Junior College, transferred to Sonoma State University, and graduated in 2019 with a BA in Wine Business. He is now the Hospitality Lead at the family’s tasting venue and carrying on the family legacy.

Jessie Vallery serves as Executive Director of Alexander Valley Winegrowers, where she brings more than 25 years of experience in the wine industry, marketing, hospitality, and strategic communications.

Known for her collaborative leadership style and forward-thinking approach, Jessie works closely with growers, wineries, and regional partners to strengthen the visibility and vitality of Alexander Valley. She is passionate about building relationships across the wine community, partnering with fellow AVA leaders, and introducing creative strategies that showcase the region while supporting the long-term success of its members.

Jessie focuses on initiatives that bring new visitors to the valley, amplify the voices of its growers and vintners, and highlight the authentic agricultural roots that make Alexander Valley distinctive. Her work blends modern marketing strategy with community-driven storytelling, helping ensure that the valley continues to thrive as one of California’s most respected winegrowing regions.

In addition to her role with AVW, Jessie is the founder of Treetop Digital Creative, a boutique marketing consultancy that supports wine, hospitality, tourism, and lifestyle brands through strategic marketing, digital storytelling, and brand development.