Alexander Valley Wine Ambassador Program

Wine Ambassador Program
Dates, Times, and Locations:

Please RSVP for you and your team (or share the survey with your team) for one of the dates below.

Date & Time for 2024 
To be Announced

at ACTA Winery

Reserve Your Spot Here

To expand the knowledge of those who work in the trade and interface with visitors to the Alexander Valley we hope to inspire a deeper understanding of the diversity of our AVA and the wines produced here by introducing our NEW Alexander Valley Wine Ambassador Program. Our objective is to get everyone on the same message while adding to that any history or talking points that make your wine brand or business objectives explicitly yours.

Therefore, we’re excited to announce our upcoming AV Wine Ambassador Program tasting events for 2023!

During this event, the group will be tasting a series of AV wines and will learn about the different characteristics of each district of the Alexander Valley. Identifying these districts was important enough to inspire our new Marketing Districts brochure, which can be found below. The leaders of this event will take the group on a wine-tasting journey from south to north, discussing the geology & soils, weather & micro-climates, and topography & elevation of our valley. At the completion of this program, you will be awarded a certificate stating you are an official ‘Alexander Valley Wine Ambassador.’

Download Alexander Valley Marketing Districts pdf

Feel free to reach out with any questions you may have to pam@alexandervalley.org

Alexander Valley Wine Ambassador Program